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From wikipedia, the official description is ••"Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Bleed ensures that no unprinted edges occur in the final trimmed document." Above is an example of bleed vs no bleed.

Think of a photograph that you get from a photo lab. The photo is printed all the way to the edge without any white space on all 4 sides. The photograph "bleeds" off the edge of the paper. If your piece needs to bleed, allow for the color, graphic or photo to bleed at least an 1/8" off the edge of your page. Otherwise you'll have white space where you may not want it.

Is a bleed or no bleed better on my brochure? It's really a matter of personal choice. If you like the look of a photograph, go with the bleed. If more white space is appealing to you, go with no bleed. Remember the end user of your piece...what will be most pleasing to their eye?

Setup your bleed when laying out your document. Include at least 1/8" up to 1/4" of bleed on all 4 sides. When saving/exporting your document as a pdf, please check the options to include bleed. Manually set it at 1/8" or higher. Call or email your PRINT1 DIRECT Rep if you have any questions about how much bleed to allow for.

ALWAYS check your document one last time to ensure your bleed is setup before sending it to us.

••Visit Wikipedia for more information at: http://en.wikipedia.org/wiki/Bleed_(printing)

For a pdf of the Bleed vs No Bleed diagram above click here:
http://www.print1direct.com/file_download/7e809785-d108-4e9e-98da-fa0715c35249